Top 5 Beauty Retail Apps on iOS in Mexico Q1 2024

In Q1 2024, the top beauty retail apps on the iOS platform in Mexico experienced diverse performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at how these apps fared throughout the quarter.

SEPHORA had a dynamic quarter with weekly downloads peaking at 15.5K in the first week of January, followed by a gradual decline to around 5.9K in mid-March before rebounding to 10.5K in the last week of the quarter. The app consistently engaged users, with weekly active users starting at 78.2K and ending strongly at 88.6K by the end of March.

IPSY: Personalized Beauty showed moderate but steady performance in downloads, beginning the quarter with 1.2K and maintaining a similar range throughout, concluding with 1K downloads in the final week. Active user trends were consistent, starting at 8.4K and slightly increasing to 9.5K by the end of the quarter.

Perfumerías DRUNI had minimal activity in terms of downloads, with figures mostly around 1 download per week, except for a few instances where it reached 4 downloads. The app did not report significant active user engagement.

BEAUTY BAY also experienced low download numbers, fluctuating between 1 to 4 downloads per week without notable active user activity.

Lastly, Lush Fresh Handmade Cosmetics reported the least activity among the top beauty retail apps. The app had only 6 downloads in the first week of January and no significant active user engagement throughout the quarter.

For more detailed insights and data, visit Sensor Tower.